Accessibility
The ease with which a particular unit of information is activated or can be retrieved from memory (Morewedge and Kahneman, 2010).
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Anchoring effect
The assimilation of a second estimate to an anchor (a value considered during the prior estimate) (Morewedge and Kahneman, 2010).
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Associative memory
A network of long-term memory for semantic information, emotions, and goals that is governed by the spread of activation, as determined by the strengths of interconnecting weights (associations) (Morewedge and Kahneman, 2010).
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